DR2023 Steve Baty - Organisational Tensions - important context to the customer journey

Design research is generally discussed in the context of gaining a better, deeper understanding of the needs, behaviours and motivations of individuals and groups. Typically, these people are viewed as being outside of, or separate from the organisation responsible, or interested in, responding to those needs. In his 2010 book on Innovation, Disrupt, Luke Williams speaks of the power of understanding tensions experienced by individuals as a means of sparking innovative ideas. Organisational Tensions provide similar insight and serve a similar role when engaging in strategic design activities. Like individuals, organisations undergo tension as a result of internal and external forces; the misalignment between systems and needs; and the changing expectations of customers and staff in relation to the work of the organisation. This presentation will look at the ways in which organisational tensions can be identified; look at some examples of tensions; and look at a case study from the State Library of Victoria.