DraftKings' Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more

Jayne Peressini started her career with Glu Mobile in London, then worked for Cisco, Razorfish, Reddit, and Machine Zone. She is now the senior director of growth marketing for DraftKings. We talk about: The state of adtech ... what's changing, what’s working, and what’s broken. Fraud Scaling ad spend Safe ways to grow fast Measurement and privacy Attribution and incrementality Metrics that matter And ... her best advice for growth marketers … on messaging, advertising campaigns, building a team, when to scale, and how to scale.