Dragons Den - what's it really like? - Cecily Mills - Coconuts Naturally

Fundraising expert Julia Elliott Brown, the CEO of Enter The Arena, talks with Cecily Mills of Coconuts Naturally, who won investors over on Dragons Den, before closing her £180k round via angel investors. Not easy when she lives in Cornwall with two young children. This is a story not to be missed. Coconuts Naturally is an exciting new brand of award-winning organic, non-dairy ice-cream. After an initial 'friends & family' investment round, Cecily took the plunge and went on TV's Dragon's Den to raise further finance... but that's just the start of her story. In this episode, you'll discover... A behind the scenes look at how Dragons Den really works, and what you need to prepare for both before and after the show How to overcome the challenges of raising finance when you live outside London and aren’t tapped into investor networks based in the capital How to get your head around investment jargon, and make sure you get the right support to help you with mental challenges in running your campaign For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/