Drake’s Iceman sculpture, and why hip hop still needs him

Earlier this week, a giant ice sculpture appeared in the middle of downtown Toronto with the release date of Drake's new album hidden inside. It attracted a lot of gawkers, live streamers and people with pickaxes, until the fire department hosed it down. Music journalist Emilie Hanskamp, culture critic Matt Amha and comedian Marlon Palmer join Elamin Abdelmahmoud to talk about how Drake is a master at marketing and getting everyone’s attention.

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Earlier this week, a giant ice sculpture appeared in the middle of downtown Toronto with the release date of Drake's new album hidden inside. It attracted a lot of gawkers, live streamers and people with pickaxes, until the fire department hosed it down. Music journalist Emilie Hanskamp, culture critic Matt Amha and comedian Marlon Palmer join Elamin Abdelmahmoud to talk about how Drake is a master at marketing and getting everyone’s attention.

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This episode is 25 minutes long.

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This episode was published on April 24, 2026.

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