🎭 Drama Pops Review: Why short drama could be the future of Mobile Entertainment?

We talk with the Drama Pops team from Codeway — one of Turkey’s top mobile app publishers — about how they scaled a short drama app from scratch into one of the most promising products in the entertainment app space.www.codeway.cohttps://play.google.com/store/apps/details?id=com.deepvision.shortdrama&hl=en🧠 What You’ll Learn:Why they chose to avoid ad breaks during cliffhangers (and how it helps retention)The economics of short-form drama production (yes, it's cheaper in Turkey than LA)The role of VIP subs, daily tickets, and ad slots in monetizationHow they approach hit creation, series testing, and expanding to global demographicsThe challenge of staying fresh in a sea of apps chasing the same TikTok tropesWhy interactive content and AI may define the next wave of short drama appsGet our MERCH NOW: 25gamers.com/shop--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------Vibe. Vibe is the leading Streaming TV ad platform for small and medium-sized businesses looking for actionable advertising campaign performance.https://www.vibe.co/---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Special guests: Sefa & Burkayhttps://www.linkedin.com/in/sefakoca/https://www.linkedin.com/in/burkay-cagilti/Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 Introduction to Drama Pops and Codeway05:34 Overview of Codeway's Success and Growth07:15 Exploring the Short Drama Market10:25 The Journey of Creating Drama Pops11:59 Content Strategy and Launching the App13:23 User Experience and App Features18:32 Monetization Strategies and Ad Integration28:58 Content Production and Originality30:10 Trends and Audience Engagement in Content Creation32:39 Exploring Interactive Storytelling36:11 Monetization Strategies in Interactive Content37:20 The Impact of Hit Content on User Acquisition39:51 The Short Drama Industry Landscape42:00 User Acquisition and Content Decisions44:22 The Role of AI in Content Creation47:42 Playable Ads and User Engagement49:23 Long-Form Content in User Acquisition52:21 Expanding User Acquisition Channels54:52 The Future of Short Dramas and Audience Engagement---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric