Dre Beltrami - No BS Branding

This week I'm joined by brand strategist and founder of The Solopreneur Society, Dre Beltrami. Dre talks - in no uncertain terms - about BS marketing tactics, the importance of giving a sh*t, and why the word 'authentic' makes her want to puke. If you're sick of people being fake online, check out this episode for a breath of fresh air. Dre might not be your cup of tea, but that's exactly the point. Links: https://thesolopreneursociety.com/ ----Do you know you need to niche down, but keep hesitating because you're afraid of picking the wrong niche, cutting off good opportunities, or boxing yourself in?You DON'T need more convincing that vague positioning is a problem.You DO need a way to make positioning feel less risky so you can finally choose a direction, test it in the market, and adjust without blowing up your business.On Tuesday, September 8th, 2026, at noon Eastern Time, I'm running a live workshop called Positioning For Soloists Having A Hard Time Niching Down.That's what we'll tackle in this workshop.It's the second session of my Fall 2026 Soloist Growth Workshop series for expertise-based business owners just like you.Live attendance is limited to 20, so don't wait.Learn more at: https://jonathanstark.com/sgsEnroll in Positioning For Soloists now »Hope to see you live in Zoom on Tuesday.