Dreamers Always Welcome: Behind the Scenes of Shenandoah County Tourism

On a sun-dappled patio in Woodstock, Virginia, the spirit of Shenandoah County comes alive in a candid conversation on The Valley Today between host Janet Michael, co-host Kary Haun, and Brittany Clem-Hott, the newly appointed Tourism Development Manager. Their discussion, brimming with local pride and personal anecdotes, offers a window into the vibrant tapestry that makes Shenandoah County a destination for dreamers and adventurers alike. Brittany, whose journey has taken her from orchestrating town festivals in New Market to spearheading marketing initiatives in Harrisonburg, returns home with a mission: to share the authentic experiences and hidden gems of her beloved county. Her passion is palpable as she recounts her own adventures—hiking, kayaking, and even tending to a small farm with her family—mirroring the very activities that draw visitors to the region. The episode delves into the unique character of Shenandoah County, where six small towns—described as "a string of pearls along Route 11"—each offer their own personality and charm. From scenic hikes and farm stays to vibrant wineries and music festivals, the area's diversity is its strength. The hosts pull back the curtain on the strategic marketing efforts that fuel local tourism, from targeted social media campaigns to partnerships with travel writers and influencers. Their "Dreamers Always Welcome" campaign captures the county's promise: a place where visitors can find rest, adventure, and a sense of belonging. But the heart of Shenandoah County tourism, the hosts agree, lies in its people. Locals serve as ambassadors, sharing their favorite trails, eateries, and stories with newcomers. The community's collaborative spirit ensures that every visitor, whether seeking a peaceful retreat or a weekend of excitement, leaves with memories worth sharing. As the conversation winds down, listeners are left with an invitation: to explore, to connect, and to discover the magic that makes Shenandoah County not just a destination, but a home away from home.