Dreamforce 2022 Report by Vern – Sept. 23, 2022

Dreamforce Recap Top Line – Definitely very successful Trailblazers Vendor Ecosystem Overall energy and push Genie Opening keynote – as theatrical as ever. Brett Taylor took center stage to unveil Genie. A re-packaging of Salesforce Marketing CDP, nee Datorama. Adapters to each cloud Analysis Salesforce is being talked about as not being a growth company because they can’t compete in the “intelligent data layer.” This move is strong because Salesforce is now the #1 enterprise application delivery platform, having recently eclipsed SAP in quarterly revenues. It has a chance of sparking interest and orders from an ever-increasing number of customers. Tayor on CNBC on investor day: “Salesforce is a growth company.” However, Genie just makes Salesforce a slightly better competitor when compared to Snowflake, Databricks, or Fivetran. Since acquisitions are apparently not off the table, according to Taylor, I expect Salesforce to make some more moves Best Sessions Pablo Gonzoles & Rob Cowell sessions were being talked about How Google does Salesforce Devops is very interesting, very opinionated. Important session because it talked about some open-source innovations in environment variables and feature flags. Sparsely attended session on how Salesforce does devops. Very fascinating under-the-covers look at service discovery, monitoring, and remediation. Showed off merlion, an open-source Python ML and anomaly-detection system called Merlion. Ancillary Services Market for Salesforce is strong Salesforce did not announce any competing products Vendor villages were busy System Integrations are dominant Salesforce Devops Strong Companies Exhibiting (14) ACCELQ Cloud Compliance CodeScan/AutoRABIT Copado Elements Cloud Flosum Gearset Metazoa Odaseva Opsera OwnBackup Prodly DevOps Center Integration Provar Salto With Secure Platform Cybersecurity DevOps Center not making much of a dent Still in Beta; no info on usage or satisfaction yet Prodly and Elements Cloud integrations Journalistic Topics Press Conference The Press Room Foreign Press Trailblazers Love Salesforce It seems real People get a chance to become successful There is a support network available High Tech Bubble Reddit thread Customer attendee satisfaction Reminder about local trailblazer events