Drew de Michaelis (Omega Society): Reaching the Funeral Service Breaking Point | #8

Drew de Michaelis had a short, yet impactful stint in death care. With a background in customer experience and management at Harry's, a mission-driven consumer brand, Drew de Michaelis was brought in as the Director of Growth and Operations at The Omega Society. He helped turn the massive cremation brand into a technology-driven business that was able to serve over 4,500 families per year during COVID.In this episode, we discuss:What changes he brought to the customer experience in death care.How bringing technology into the funeral home was necessary for survival.What surprised him coming into the profession after not starting his career in death care.How COVID created a breaking point in his career.If you'd like to reach out to Drew, you can find him on his LinkedInTell us what you think! Email Tyler ([email protected]) or Will de Michaelis ([email protected]).For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com.Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at partingpro.com.