Drew Eakins | To Specialize or Not? | Hestra Gloves

In this episode, Drew Eakins, the marketing manager from Hestra Gloves joins me to discuss the topic of specialization on a generalized level. For over 80 years, Hestra has been crafting gloves for a variety of users in the outdoor and fashion industry. As a small company, Drew's role involves staying focused and saying no more than saying yes. If you've ever asked yourself: 1. What does it mean to specialize? 2. What does it mean for a brand to specialize? 3. Should I niche down in my role? Drew shares his experience around these questions and more as he pulls insights from his role as a generalist while working at a specialized brand. Follow Drew and Hestra: @hestragloves @dreweakins Produced by: @portsideproductions @backcountrymarketing @coleheilborn

Episode metadata supplied by the publisher feed · Published May 5, 2021

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Drew Eakins | To Specialize or Not? | Hestra Gloves

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