EPISODE · May 7, 2020 · 50 MIN
Drew McIntyre, WWE Champion
from Rocket Fuel: Youth Marketing
Drew McIntyre is a WWE Superstar and the current WWE Champion.Beginning his journey to world renowned wrestler at just age 15, Drew was initially signed to WWE at the precocious age of 21 and welcomed by legendary WWE Chairman Vince McMahon as “future world champion”. Mr McMahon was right, of course, but not before Drew was sensationally fired for, as he confesses, a big ego and not pulling his weight. An inspiring case of life imitates art followed, as McIntyre worked hard to get back into the business overcoming obstacles all the way to reach the very top as champion, personifying the hero’s journey that lies at the heart of WWE’s storytelling.WWE (World Wrestling Entertainment) is an integrated media organisation and recognised leader in global entertainment. WWE consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is translated into 28 different languages and is available in more than 180 countries and 800 million households, and has more than one billion social media followers across 18 platforms. WWE is the pinnacle of its genre, being prolific in content creation, brand partnerships, marketing, licensing and merchandising.Topics of discussion include: WWE’s place in culture, the role of a WWE Superstar, fandom, overcoming challenges, attracting an audience, and the need for authenticity:“Don’t play the wrestler; be the wrestler.”This is Drew McIntyre’s Rocket Fuel.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Check out Drew McIntyre on WWE wwe.com/superstars/drew-mcintyreFollow Drew on Instagram instagram.com/dmcintyrewwe/Follow Drew on Twitter twitter.com/dmcintyrewweFollow Drew on Facebook facebook.com/DrewMcIntyre/ Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
Drew McIntyre is a WWE Superstar and the current WWE Champion.Beginning his journey to world renowned wrestler at just age 15, Drew was initially signed to WWE at the precocious age of 21 and welcomed by legendary WWE Chairman Vince McMahon as “future world champion”. Mr McMahon was right, of course, but not before Drew was sensationally fired for, as he confesses, a big ego and not pulling his weight. An inspiring case of life imitates art followed, as McIntyre worked hard to get back into the business overcoming obstacles all the way to reach the very top as champion, personifying the hero’s journey that lies at the heart of WWE’s storytelling.WWE (World Wrestling Entertainment) is an integrated media organisation and recognised leader in global entertainment. WWE consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is translated into 28 different languages and is available in more than 180 countries and 800 million households, and has more than one billion social media followers across 18 platforms. WWE is the pinnacle of its genre, being prolific in content creation, brand partnerships, marketing, licensing and merchandising.Topics of discussion include: WWE’s place in culture, the role of a WWE Superstar, fandom, overcoming challenges, attracting an audience, and the need for authenticity:“Don’t play the wrestler; be the wrestler.”This is Drew McIntyre’s Rocket Fuel.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Check out Drew McIntyre on WWE wwe.com/superstars/drew-mcintyreFollow Drew on Instagram instagram.com/dmcintyrewwe/Follow Drew on Twitter twitter.com/dmcintyrewweFollow Drew on Facebook facebook.com/DrewMcIntyre/ Hosted on Acast. See acast.com/privacy for more information.
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Drew McIntyre, WWE Champion
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