Drex: projeto do Bacen na visão de André Carneiro, CEO da...

What this episode covers

Episódio inédito do FOM, apresentado por Gabriel Rubinsteinn, traz o CEO da BBChain, André Carneiro, para debater a transformação do "Real Digital" em "Drex". No bate-papo, eles exploram questões importantes sobre a adoção da moeda, estratégias de marca e publicidade; além do protagonismo do Banco Central no projeto e sua relevância geral para o mercado. André também avalia como o "Drex" pode impactar o sistema financeiro, ressaltando que sua usabilidade deve superar as barreiras das criptomoedas tradicionais. Para as empresas que buscam se antecipar na aplicação de novas tecnologias, o convidado fala sobre a criação de um sandbox em parceria com a Microsoft, onde as empresas podem testar o "Drex" antes de sua implementação em 2024.

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Frequently Asked Questions

How long is this episode of Future of Money?

This episode is 56 minutes long.

When was this Future of Money episode published?

This episode was published on August 15, 2023.

What is this episode about?

Episódio inédito do FOM, apresentado por Gabriel Rubinsteinn, traz o CEO da BBChain, André Carneiro, para debater a transformação do "Real Digital" em "Drex". No bate-papo, eles exploram questões importantes sobre a adoção da moeda, estratégias de...

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