Drink Like a Lady: How Alix Peabody Rewrote the Rules of Alcohol

What does it really take to start something from nothing — and stay true to yourself in the process?In this episode of Be Anomalous, we have Alix Peabody, the unapologetic founder of Bev, a canned wine brand that challenged the bro culture of alcohol and built a whole new lane for women in the industry.Alix shares the unfiltered truth behind her journey — from throwing parties to pay for egg freezing, to building a movement through storytelling, to navigating loneliness, identity, and burnout after her company’s exit.This isn’t just a founder story. It’s a human story. One about knowing your “why,” leading with intuition, and what happens when the thing you built no longer needs you.If you’ve ever felt the pressure to do it all, be it all, or keep it all together — this episode is your permission to choose yourself.Topics We Cover:Fundraising as a solo female founderBreaking into male-dominated industriesIntuition-led leadershipBurnout, reinvention, and life after the exitWhy knowing your “who” matters as much as your “why”Be bold. Be real. Be anomalous.