Drink Wise: Building a Beverage Brand with Conviction

Every successful beverage brand has an origin story. For Owl's Brew, it began with tea, craft cocktails, and a commitment to doing things differently.On this episode of Bar Hacks, we're joined by the founders of Owl's Brew, Maria Littlefield and Jennie Ripps. Our conversation includes the story of a visit to a New York City hotel bar that unexpectedly validated their product, why distributors understood their vision before consumers did, what Gen Z is teaching the industry about the future of drinking, and why authenticity has remained their greatest competitive advantage.We also explore the launch of Spiked Pop, the Wise Women Collective, the Boozy Book Club, and what it takes to build a brand that stays true to itself in an industry that constantly pressures companies to follow the next trend.Whether you're building a beverage brand, operating a bar, or simply curious about where the industry is headed, this conversation is full of practical insights on innovation, community, and drinking wise.Cheers!NotesOwl's Brew IGOwl's Brew Spiked PopOwl's Brew websiteKRG Nightlife IG⁠⁠⁠⁠KRG Nightlife website