EPISODE · Jul 29, 2020 · 18 MIN
Drinks and Memories: Paper Boat advertising campaign
from Behind the Brands: The Marketing Podcast · host Mariam Noronha
Paper boat a breakthrough brand in the Indian beverages market has blended nostalgia with story telling. Childhood memories are the focus of its initiatives. Their consistent approach and willingness to experiment has made them a high recall brand for all Indian consumers. In this episode we take a look at their journey
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