Drive Growth through Education (Mark Kilens, Drift)

A robust product education strategy is like an onion. It has many layers depending on where the customer is at in their product journey. When done correctly, product education will drive growth for both your customer and your business. On this episode of Growth, Matt sits down with Mark Kilens, Drift's VP of Content and Community and one of the founding members of both Drift Insider and Hubspot Academy. Matt and Mark discuss how to first approach a product education strategy, the importance of cross-pollination between product teams and content marketing teams, and if certifications should be part of your education strategy.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt and Mark on Twitter @MattBilotti, @MarkKilens, and @DriftPodcasts.