Drive Sales and Marketing Success with AI and Academic Theory

As co-founder of Eisengard AI, Clarence Lee spends his workdays examining how businesses can leverage cutting-edge artificial intelligence (AI) technology to improve their workflows. The use cases for marketing and sales are abundant — from copywriting, A/B testing and customer relationship management to pipeline operations, pitching and cold call strategy. Lee, a former professor at Cornell’s SC Johnson College of Business, shares how companies can apply academic theory to create AI business frameworks for those routine lead- and revenue-generating practices in this episode of the Cornell Keynotes podcast from eCornell.In conversation with host Chris Wofford, Lee explores:The importance of prioritizing customer and stakeholder outcomesAI applications for customer lifetime value and customer-based corporate valuationHow AI can help workers map their daysTime freedom gained from AIThe future of AI agents and possibilities of AI org chartsDifferences between smart AI and wise AIPersonalized AI that knows youSales and marketing pain points that can be addressed with AIOpportunities for AI to guide corporate leaders as external consulting firms doRetrieval-Augmented Generation (RAG) systemsMental modeling of what’s important — and what’s not — in accomplishing work tasksHow AI frameworks could be used for eCornell learnersDiscover the latest best practices for AI in eCornell certificate programs:Designing and Building AI SolutionsGenerative AI for ProductivityAI StrategyAI for Digital TransformationApplied Machine Learning and AIAdditionally, Clarence Lee is an author of five marketing certificate programs:Marketing AIDigital Marketing 360Growth MarketingIntegrated Marketing 360Digital MarketingLearn more about Lee on his website and get the latest updates from his company at eisengard.ai.Books and authors mentioned in this episode:“Principles” by Ray Dalio“How Brands Grow” by Byron Sharp“Tribe of Mentors,” “Tools of Titans,” and “The 4-Hour Workweek” by Tim FerrissDid you enjoy this episode of the Cornell Keynotes podcast? Watch the Keynote. Follow eCornell on YouTube, Facebook, Instagram, LinkedIn, TikTok, and X.