Drive to survive och Beckham – realityserierna som lyckats bygga varumärke

I veckans avsnitt: ✓ Intervju med Edit Künstlicher, varumärkesexpert och pr-strateg, om varför Meghan Markles nya realityserie på Netflix missar målet. Men vilka realitys har faktiskt lyckats bygga personligt varumärke?  ✓ Guldäggsnomineringarna är här! Vi går igenom byråerna och kampanjerna med flest vinstchanser. (Även ”The Timeless Experience”, ”DOOM Mowers” och ”Prezzburoni” har tre nomineringar vardera.) ✓ Det råder bojkottstider och vi funderar över hur beroende vi är av amerikanska varumärken.  ✓ Ilskan mot matjättarna har flammat upp igen – har de lärt sig något från förra gången?  Medverkande: Amanda Törner, Alicia Price och Edit Künstlicher

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Drive to survive och Beckham – realityserierna som lyckats bygga varumärke

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