Drive To Survive transformed F1 - how did they do it?

If we had a penny for every time we’ve spoken about Drive To Survive on this show, we would be rich. Formula One's Netflix series is the golden example of how to grow a sport by making it cool again.F1’s global fan base has reportedly grown by hundreds of millions since Drive To Survive launched in 2019, and three in four new fans are female. So as Season 8 airs, has any other sports audience ever grown as fast and changed as much as F1, thanks to Drive To Survive?Gabby and Mark are joined by two men at the heart of Drive To Survive and the F1 Movie with Brad Pitt: Executive Producer and Chief Broadcasting Officer of Formula 1, Ian Holmes, and motorsport journalist, Will Buxton, who also hosts Global’s F1 podcast, Up To Speed.Plus Gabby and Mark discuss the Champions League and our quest to get Gabby to Bodo/Glimt, Harry Brook's century at the T20 World Cup, and Gabby's crossover with... Peppa Pig.📩 Got a question? Send it here: https://forms.gle/9SBbW1SYWqXLKnRT7💭 Tell us your thoughts in our listener survey: https://forms.gle/YMUvajQktqBuimgh6🖥️ Watch our full episodes on YouTube: https://www.youtube.com/@SportsAgentsPod📱Follow us on socials:TikTok - https://www.tiktok.com/@thesportsagentsInstagram - https://www.instagram.com/thesportsagents/X - https://x.com/sportsagentspod📥 Email: [email protected] Producer: Adonis PratsidesProducer: Sophie PenneyVideo Producer: Sam TrudgillSocial Media Editor: Becky ThompsonTom Hughes is Editor for The News Agents podcast networkVicky Etchells is the Commissioning Editor for GlobalYou can listen to this episode on Alexa - just say "Alexa, ask Global Player to play The Sports Agents".👕 The Sports Agents have merch! You can buy yours now: https://store.global.com/collections/the-sports-agentsv