Driven: Inside BMW, the Most Admired Car Company in the World : David Kiley

Please visit https://thebookvoice.com/podcasts/1/audiobook/465821 to listen full audiobooks. Title: Driven: Inside BMW, the Most Admired Car Company in the World Author: David Kiley Narrator: Jay Snyder Format: Unabridged Audiobook Length: 13 hours 36 minutes Release date: July 20, 2020 Ratings: Ratings of Book: 5 of Total 1 Genres: Marketing & Advertising Publisher's Summary: David Kiley, who chronicled the engaging history of Volkswagen in Getting the Bugs Out, now focuses on BMW, a luxury brand and coveted car. Excellent management at BMW has consistently turned out a superior product, and their image worldwide has remained one of elegance, while other car companies fluctuate with each new model. By gaining unprecedented access to the development of the new 1-Series, which will be BMW's lowest price vehicle to date, Kiley will profile not only the company's legendary product development center, but the mysterious Quandt family, who hold 49% of BMW's stock and have maintained it as an independent company in the face of constant mergers throughout the industry.