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Driving Accountability, Transparency, and Results in Retail Media, with Cara Pratt, SVP at Kroger Precision Marketing episode artwork

EPISODE · May 16, 2022 · 30 MIN

Driving Accountability, Transparency, and Results in Retail Media, with Cara Pratt, SVP at Kroger Precision Marketing

from Unpacking the Digital Shelf · host Digital Shelf Institute

There may be no more rapidly evolving element of consumer marketing today than retail media. At the forefront of that evolution is Kroger Precision Marketing, as America’s largest grocer innovates to create a retail media platform that drives a delightful experience for the consumer and attributable results for their supplier partners. Things are moving very fast over there, so we invited Cara Pratt, SVP at Kroger Precision Marketing in to bring us up to speed.

What this episode covers

There may be no more rapidly evolving element of consumer marketing today than retail media. At the forefront of that evolution is Kroger Precision Marketing, as America’s largest grocer innovates to create a retail media platform that drives a delightful experience for the consumer and attributable results for their supplier partners. Things are moving very fast over there, so we invited Cara Pratt, SVP at Kroger Precision Marketing in to bring us up to speed.

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Driving Accountability, Transparency, and Results in Retail Media, with Cara Pratt, SVP at Kroger Precision Marketing

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 30 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on May 16, 2022.

What is this episode about?

There may be no more rapidly evolving element of consumer marketing today than retail media. At the forefront of that evolution is Kroger Precision Marketing, as America’s largest grocer innovates to create a retail media platform that drives a...

Can I download this Unpacking the Digital Shelf episode?

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