Driving Automotive Growth Through Data Experience And Trust | Danielle Sandoval- Prestige Auto Group

In this episode, Danielle Sandoval, Director of Marketing at Prestige Auto Group, shares how modern automotive marketing blends data, customer experience, and trust to drive real growth. She breaks down how dealerships must manage the full customer journey—from digital discovery to in-store conversion—while balancing brand alignment and lead quality. Danielle dives into the importance of SEO, AI-driven search visibility, and reputation management in high-stakes purchases like vehicles. She also reveals how website optimization, heatmapping, and continuous testing improve conversion rates. This conversation is packed with practical insights for marketers looking to connect data, experience, and performance across every funnel stage.