Driving B2B Growth with Security and Optics Solutions | Alisa Watlington from CBC America

In this episode, Ernesto speaks with Alisa Watlington, Senior Marketing Communications Specialist at CBC America. Alisa shares how CBC America, through its brands GANS Security Solutions and Computar Optics, delivers cutting-edge security and optics solutions to industries like retail, education, healthcare, and transportation. She discusses the challenges of reaching B2B clients in a traditional industry, the role of AI and SEO in their revamped websites, and their focus on large trade shows for client acquisition. Tune in to learn about the strategies CBC America uses to drive B2B growth and enhance customer engagement in the security and optics sectors.