Driving Business Value Through Design: A Conversation With UXReactor Founder Satyam Kantamneni

DescriptionSatyam has led various in-house design organizations at companies such as Citrix and PayPal. He is also an alumnus of Harvard Business School. He is now the founder of UXReactor, a specialized UX design firm and author of a new book, which we discuss. Anyone looking to become more user-centered as a team or company will benefit immensely from this excellent product management and UX discussion!Satyam KantamneniPrior to founding UXReactor, Satyam led various in-house design organizations such as Citrix  and PayPal. He is also an alumnus of Harvard  Business School. While at Harvard, Satyam realized that most businesses aren’t leveraging the full power of User Experience (UX) Design as an engine for strategic growth. So, he resolved to change that. Through UXReactor, Satyam demonstrated that UX can and should drive enterprise-wide innovation and business outcomes. UXReactor has enabled its clients-partners to generate hundreds of millions in additional revenue from user-centered innovation. Satyam is passionate about user-centered innovation and he authored the recently-released book User Experience Design: A Practical Playbook to Fuel Business Growth.Links from the ShowUX ReactorUser Experience Design: A Practical Playbook to Fuel Business Growth (book)LinkedInMore by Kyle:Follow Product by Design and Kyle on TwitterKyle's writing on MediumProduct by Design on MediumSign up for Kyle's Product Thinking Newsletter for more updates.Like our podcast, consider Buying Us a Coffee