Driving Conversions Through Persona Focused Fitness Marketing Strategies | Chanelle Leslie from The Class

Chanelle Leslie is the VP of Marketing at The Class, a fitness platform blending movement, somatics, and mental health support. In this episode, she shares how The Class shifted from celebrity-driven growth to a persona-led acquisition strategy that doubled conversion rates. Chanelle explains why niching messaging around anxiety, trauma, and emotional regulation outperforms broad positioning. She also breaks down the role of tailored landing pages, quizzes, and zero-party data in driving smarter follow-ups and higher lifetime value. This conversation is packed with practical insights for marketers building high-intent funnels and conversion-focused websites in crowded digital markets today. It highlights modern attribution challenges and the importance of psychology-led marketing leadership in growth-stage teams.