Driving Customer Experience: With Penske’s Jonathan Gibson
Episode 422 of the Catalyst podcast, hosted by Launch by NTT DATA, titled "Driving Customer Experience: With Penske’s Jonathan Gibson" was published on February 27, 2024 and runs 33 minutes.
February 27, 2024 ·33m · Catalyst
Summary
Jonathan Gibson on building a great customer experience at the IndyCar races
Episode Description
Jonathan Gibson on building a great customer experience at the IndyCar races
The Indy 500 is the largest single day sporting event in the world, amassing 300 000 spectators. This week on Catalyst, Chris and Gina are joined by Penske’s Executive Vice President of Marketing and Business Development, Jonathan Gibson, to discuss how to create an intimate customer experience for hundreds of thousands of people. Jonathan breaks down all the customer touch points they’ve invested in and shares how technology can help thousands of visitors enjoy IndyCar race day.
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