Driving Dry January - Full Show

Kraft and Velveeta’s new Vel-to-Go is $1.97 for a three-pack! TWO UP: 1. Downtown Milwaukee continued to grow with Axis Communications setting up an office there and they have a partnership with Fiserv Forum 2. New data suggests that young people were still invested in higher education. WTMJ host Jeff Sherman’s son was in the process of getting his driver’s license and played WTMJ traffic reporter Debbie Lazaga’s feature on Wisconsin’s new digital driver’s manual. Jeff then went over the price of a driver’s permit. Everyone wants to be savvy shoppers and stretch their dollar, and Jeff Sherman was joined by Outpost Natural Foods Director of Community Relations Margaret Mittelstadt to talk about how to do it. Jeff also asked her how much eggs were, how they were sourced and the fluctuation of their prices. Plus, he asks her about store brand trends, what kind Outpost offers and grocery store consolidations. -Jeff then asked Margaret about how Outpost caters to the shopper experience for those who come in for different reasons and more. -Jeff Sherman is joined on the phone by Alesia Miller, founder and CEO of My Soul Brew Kombucha, and she explained what Kombucha was, its’ shelf life, how she started her business, the price and more. -Jeff and Margaret continued the conversation on non-alcoholic options like Kombucha by talking about the prices, the popular choices and more.