Driving E-Commerce Growth Through Strategic Digital Transformation | Taylor Jones - Wishbone Advisory

In this episode of Pathmonk Presents, we sit down with Taylor Jones, Founder and CEO of Wishbone Advisory, a boutique e-commerce marketing agency helping manufacturers unlock untapped digital potential. With deep roots in home furnishings and performance chemicals, Taylor shares how brands can navigate multi-channel orchestration, retail marketplace SEO, and digital transformation to drive meaningful growth. He breaks down why many manufacturers excel at product development but struggle with digital visibility, and how strategic channel build-out, LinkedIn marketing, and trade events fuel both B2B and e-commerce success. If you're aiming for X factor growth while staying transparent and accountable, this conversation delivers practical insights you can apply immediately.