EPISODE · Jun 19, 2024 · 33 MIN
Driving Growth In Today's Streaming Market
from The Marketing Insider: A Claritas Podcast · host Claritas
The streaming industry doesn't grow due to new subscribers. That's a thing of the past. Today, it grows when churn is stemmed and when share is stolen. More importantly, growth comes when streaming platforms understand the value and opportunity each individual subscriber offers. On this episode of The Marketing Insider | A Claritas Podcast, the EVP of Global Media and Entertainment at Magid, Mike Bloxham, and the SVP of Practice Leadership at Claritas, Ron Cohen, join us to share successful acquisition and retention strategies for streaming platforms and their agencies of service. And, since this episode is all about streaming - we turned on the cameras! To put faces to the names, join us on our YouTube channel or visit Claritas' website. What questions will Mike and Ron answer when it comes to the epic streaming growth battle?How can you optimize subscriber value?Why do subscribers stay or leave various platforms, and what makes them become champions of your service?Why did Claritas and Magid team up to create the SubScape Streaming Segments and how do they help solve the challenges platforms face? What competitive advantages and differentiators does segmentation created for streaming platforms offer those that utilize the data?Connect with Mike: https://www.linkedin.com/in/mike-bloxham-8a366aConnect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624Find us at StreamTV Show, June 24-26, 2024 at The Westin Westminster in Westminster, CO. Mike and Ron will be presenting a keynote on this topic (https://claritas.com/claritas-podcast/) on Tuesday, June 25th at 2:10 PM in the Legacy ballroom and we will have a booth (#303) in the exhibit hall. Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on X: https://twitter.com/Claritas2_0
What this episode covers
The streaming industry doesn't grow due to new subscribers. That's a thing of the past. Today, it grows when churn is stemmed and when share is stolen. More importantly, growth comes when streaming platforms understand the value and opportunity each individual subscriber offers. On this episode of The Marketing Insider | A Claritas Podcast, the EVP of Global Media and Entertainment at Magid, Mike Bloxham, and the SVP of Practice Leadership at Claritas, Ron Cohen, join us to share successful acquisition and retention strategies for streaming platforms and their agencies of service. And, since this episode is all about streaming - we turned on the cameras! To put faces to the names, join us on our YouTube channel or visit Claritas' website. What questions will Mike and Ron answer when it comes to the epic streaming growth battle?How can you optimize subscriber value?Why do subscribers stay or leave various platforms, and what makes them become champions of your service?Why did Claritas and Magid team up to create the SubScape Streaming Segments and how do they help solve the challenges platforms face? What competitive advantages and differentiators does segmentation created for streaming platforms offer those that utilize the data?Connect with Mike: https://www.linkedin.com/in/mike-bloxham-8a366aConnect with Ron: https://www.linkedin.com/in/ron-cohen-b1aa624Find us at StreamTV Show, June 24-26, 2024 at The Westin Westminster in Westminster, CO. Mike and Ron will be presenting a keynote on this topic (https://claritas.com/claritas-podcast/) on Tuesday, June 25th at 2:10 PM in the Legacy ballroom and we will have a booth (#303) in the exhibit hall. Download more episodes of the podcast: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on X: https://twitter.com/Claritas2_0
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Driving Growth In Today's Streaming Market
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