Driving innovation and change in urban mobility | Will Butler Adams, CEO at Brompton

Our cities have been built around the automobile. So how do we reclaim our streets to promote modes of transport that benefit both people and the environment?This week, Becky speaks to Will Butler Adams, CEO at Brompton. The company has inspired a whole new category within the bike industry and has become a force for positive change in urban mobility.In this conversation, you’ll hear how to build a purposeful culture that drives innovation and how it has helped fuel the success of the Brompton business.Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.