Driving Innovation with Business Testing

from The Duct Tape Marketing Podcast · host John Jantsch

Business theorist, author, and speaker Alex Osterwalder discusses his two newest books, Testing Business Ideas and the upcoming The Invincible Company. Both books are part of a series focused on helping leaders undertake business modeling and testing within their organizations. Great business testing leads to true innovation, but most leaders don't understand how to apply the scientific method in their businesses. Osterwalder shares what any owner or entrepreneur can do to build their innovation muscle.

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This episode is 26 minutes long.

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This episode was published on April 14, 2020.

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