Driving local demand with automated marketing with Matthew Marx

In this episode of The Local Marketing Lab, Justin Ulrich has an energetic discussion with Matthew Marx, CEO of Evocalize, about using automated marketing technology to drive local demand. With over 20 years of experience in tech and digital marketing, Matt provides valuable perspectives. He shares insights on the challenges faced by small business owners in navigating the complex digital marketing landscape and emphasizes the importance of generating demand at the right time and place. By providing real-life examples of successful implementations in the restaurant and real estate industries, Matt offers practical strategies for businesses to drive traffic and engage with their customers effectively.Here are some topics discussed in the episode about automated marketing:The importance of having a digital presence for location-based businessesLeveraging real-time sales and inventory data in marketingAutomating repetitive digital marketing tasks to allow local owners to focus on operationsStreamlining digital marketing for multi-location businessesEvocalize bridges the gap between franchisors and franchisees to market togetherResourcesConnect with Matthew Marx on LinkedIn.Learn more about Bazaarvoice, the user-generated content platform that Matt helped go public.Find out more about Madrona Ventures, one of the founding partners of Evocalize.Other shout-outsSmoothie King — using local TikTok ads to advertise effectivelyPrimanti Brothers — driving people to their restaurants with automated, real-time demand signalsKeller Williams — combining technologies to allow agents to segment their marketing