Driving Marketing Success with ABM Strategies and Cross-Department Collaboration | Insights from Cate Mills

Cate Mills, Marketing Director at Trellix, shared her journey from event management to leading a customer-first ABM strategy. She highlighted its impact on resource efficiency, cross-department collaboration, and customer relationships, while discussing the challenges of reduced budgets and the role of AI in driving efficiency and creativity.#CMOChats #ABMStrategy #EventManagement #OrtusClub