Driving PDP Performance Through Authenticity at Scale, with Tom Logan, Co-founder & CEO at Cohley

from Unpacking the Digital Shelf · host Digital Shelf Institute

The data is clear - in the age of authenticity, user generated content is a critical component in driving higher conversion rates, satisfaction, and loyalty on product pages and social media channels. Executing it at scale can be the challenge. That’s why we invited Tom Logan, Co-founder & CEO at content generation and testing platform provider Cohley to join the podcast and share some best practices around testing, scaling, and maximizing the sales impact of your user generated content strategy.

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This episode is 42 minutes long.

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This episode was published on February 12, 2024.

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