Driving Pipeline Growth with Go-to-Market Strategies | Chris Herring from Aptivio

In this episode, Ernesto chats with Chris Herring, Senior Director of Growth and Partnerships at Aptivio, a go-to-market execution platform helping businesses focus on pipeline growth and efficiency. Chris shares how Aptivio helps companies identify buying signals at the individual contact level, enabling SDRs to focus on the right accounts at the right time. Learn how Aptivio leverages intent data to deliver custom campaigns and improve deal velocity. If you're looking to streamline your sales and marketing efforts while boosting revenue, this episode is packed with actionable insights.