EPISODE · Mar 13, 2026 · 15 MIN
Driving the Code: Where the Rubber Meets the Software-Defined Road
from Amelia's Weekly Fish Fry · host EEJournal.com
In this week’s Fish Fry we’re casting our line into one of the most transformative shifts happening in the automotive industry today: the rise of software-defined systems! Nitish Rao from MathWorks and I take a closer look at which vehicle functions are best handled by AI-driven systems, and which still depend on the reliability of traditional control software and how virtual ECUs and digital twins enable simulation and validation before real hardware. We also discuss a question many engineers are asking: can software and AI actually reduce hardware costs?
What this episode covers
In this week’s Fish Fry we’re casting our line into one of the most transformative shifts happening in the automotive industry today: the rise of software-defined systems! Nitish Rao from MathWorks and I take a closer look at which vehicle functions are best handled by AI-driven systems, and which still depend on the reliability of traditional control software and how virtual ECUs and digital twins enable simulation and validation before real hardware. We also discuss a question many engineers are asking: can software and AI actually reduce hardware costs?
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Driving the Code: Where the Rubber Meets the Software-Defined Road
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