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Driving the Digital Flywheel at Target, with David Glaza, Founder & CEO of Retail Media Agency DIGITS episode artwork

EPISODE · Oct 17, 2022 · 35 MIN

Driving the Digital Flywheel at Target, with David Glaza, Founder & CEO of Retail Media Agency DIGITS

from Unpacking the Digital Shelf · host Digital Shelf Institute

With 90% of all Target’s digital sales being fulfilled by the local store, the retail media opportunity with Target is one that needs to be worked both at the national level and the local level, down to each individual store and the surrounding set of consumers. In this episode, we take a deep dive on how to best plan and execute a winning strategy at Target with David Glaza, Founder & CEO of Retail Media Agency DIGITS.

What this episode covers

With 90% of all Target’s digital sales being fulfilled by the local store, the retail media opportunity with Target is one that needs to be worked both at the national level and the local level, down to each individual store and the surrounding set of consumers. In this episode, we take a deep dive on how to best plan and execute a winning strategy at Target with David Glaza, Founder & CEO of Retail Media Agency DIGITS.

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Driving the Digital Flywheel at Target, with David Glaza, Founder & CEO of Retail Media Agency DIGITS

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Frequently Asked Questions

How long is this episode of Unpacking the Digital Shelf?

This episode is 35 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on October 17, 2022.

What is this episode about?

With 90% of all Target’s digital sales being fulfilled by the local store, the retail media opportunity with Target is one that needs to be worked both at the national level and the local level, down to each individual store and the surrounding set...

Can I download this Unpacking the Digital Shelf episode?

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