EPISODE · Oct 11, 2018 · 28 MIN
Droga5's Neil Heymann: We have to remind ourselves that data represents people
from The Modern Retail Podcast · host Digiday
Independent agencies are having a moment in the competitive advertising agency landscape, but it's not all rosy. On this episode of Making Marketing, Neil Heymann, Droga5's new chief creative officer, discussed how tough it is to be an indie creative agency these days, with client demands that keep changing in a market where it feels like nobody cares about creativity anymore.
What this episode covers
Independent agencies are having a moment in the competitive advertising agency landscape, but it's not all rosy. On this episode of Making Marketing, Neil Heymann, Droga5's new chief creative officer, discussed how tough it is to be an indie creative agency these days, with client demands that keep changing in a market where it feels like nobody cares about creativity anymore.
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Droga5's Neil Heymann: We have to remind ourselves that data represents people
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