Drunk Elephant: Tiffany Masterson

Episode 592 of the How I Built This with Guy Raz podcast, hosted by Guy Raz | Wondery, titled "Drunk Elephant: Tiffany Masterson" was published on January 29, 2024 and runs 91 minutes.

January 29, 2024 ·91m · How I Built This with Guy Raz

0:00 / 0:00

Summary

Tiffany Masterson was a stay-at-home mom in her 40s when she launched her skin care brand, Drunk Elephant, in 2013. Six years later, she sold it for $845 million to the Japanese beauty giant Shiseido. Just six years! And she did it all with little to no experience in skin care, retail, or business. The professional branding and skin care world thought she was making huge mistakes: They panned her brand's name, product design, and strategy of focusing on only one high-end retailer. But Tiffany proved them wrong with great strategic instincts, incredible determination, and an unwavering belief in her products - and herself. This episode was produced by Alex Cheng with music by Ramtin Arablouei. Edited by Andrea Bruce, with research from Katherine Sypher. Our audio engineer was Josephine Nyounai. You can follow HIBT on Twitter & Instagram, and email us at [email protected]. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Description

Tiffany Masterson was a stay-at-home mom in her 40s when she launched her skin care brand, Drunk Elephant, in 2013. Six years later, she sold it for $845 million to the Japanese beauty giant Shiseido. Just six years! And she did it all with little to no experience in skin care, retail, or business. The professional branding and skin care world thought she was making huge mistakes: They panned her brand's name, product design, and strategy of focusing on only one high-end retailer. But Tiffany proved them wrong with great strategic instincts, incredible determination, and an unwavering belief in her products - and herself.

This episode was produced by Alex Cheng with music by Ramtin Arablouei.

Edited by Andrea Bruce, with research from Katherine Sypher.

Our audio engineer was Josephine Nyounai.

You can follow HIBT on Twitter & Instagram, and email us at [email protected].

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Share this episode

Similar Episodes

113. Time Blocking Your Way to 5K Months: A VA Success Story with Alexis Pixler

Apr 1, 2026 ·17m

WHEN CLASS ACTION WINS OUT OVER RETALIATION

Mar 22, 2026 ·27m

WHEN YOUR SUPERPOWER STANDS AT THE INTERSECTION OF JUVENILES & JUSTICE

Mar 18, 2026 ·27m

112. Style as Leverage: A Conversation with VA Fest Live Style Sponsor Brianna Galm

Mar 14, 2026 ·33m

111. Team Talk Show Premiere: "Did I Adopt an Adult?" & The Unpaid COO Problem

Mar 12, 2026 ·30m

SHERIFF CALLS ICE ARREST 'BUSH LEAGUE'

Mar 8, 2026 ·27m

Similar Podcasts

Unleash Your Inner Creative with Lauren LoGrasso (A Creativity Podcast) Lauren LoGrasso Productions LLC Unleash Your Inner Creative is a Webby Award-winning podcast designed to help you break free from self-doubt, embrace your creativity, and live an authentic, purpose-filled life. I’m Lauren LoGrasso, a multi-passionate creative, and I believe that repressed creativity is one of the root causes of unhappiness—which is why I’m here to help you unleash yours! Through a blend of inspiring interviews, solo episodes, and coaching sessions, this show explores creativity, mental health, spirituality, and self-development.On the pod, you'll hear from incredible guests like The Artist’s Way author Julia Cameron, How I Built This host Guy Raz, brain coach Jim Kwik, and Codependent No More's Melody Beattie, as well as artists and performers like Chrisette Michele and Hannah Berner. Together, we share the tools and insights to help you rewire your mindset, overcome fear, and follow your heart’s deepest desires. Whether you’re a lifelong creative or just feeling a spark, I invite you to tune in, ta Lucky With Money Craig Caruso This podcast is all about helping you save money and build WEALTH! It’s all about how a young guy from NYC was in debt and is now doing everything he can to crawl out of it and build a legacy for his family. I’m sharing all the new ways I find to hack the system to pay debt off faster, budget, and grow your money through saving and investing! Hustle & Flowchart: Mastering Business & Enjoying the Journey Hustle & Flowchart The Hustle & Flowchart Podcast with Joe Fier is all about how to build a business so it gives you the freedom and fuel for your life.We discuss systems, mindset tweaks, reframes, and strategies for entrepreneurs (and really anyone) to enjoy the process of being in business and having fun. This isn't for the entrepreneur looking to build a billion dollar business, rather someone who is looking to build systems that work for you, so you can make more money than you need just by working part-time.I was a chronic hustle-mode kinda guy and I want to share my experiences and mentors I've met along the way to help you reframe things so you can be the most effective as an entrepreneur.Join in conversations with Joe Fier and various mentors sharing principles and strategies to put this into action for yourself. Please enjoy and share with your friends!Listen Notes Ukrainian Unleashed Alex Zamkovoi Ukrainian Unleashed is a podcast where you'll get along with Ukrainians and also observe how the global scenery impacts Ukrainian society in these exciting times. Get in and explore the lives and mentalities of modern Ukrainians!

URL copied to clipboard!