Drylock Technologies to Enter the US Diaper Market

In 2016, Belgium’s Drylock Technologies announced its partnership with the US’s Parasol Company, a subscription-based marketer of baby diapers. Parasol diapers are positioned as premium eco-friendlier lifestyle diapers that combine style and performance. The partnership will provide Drylock’s fluffless technology with the footing in the US market, the second largest diaper market globally.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.