DSOs Uncovered: What Works, What Doesn't and What's Next

The DSO model is often misunderstood, and in many cases, misapplied. In this episode, Ian McNickle—Co-Founder of ICON Dental—shares an inside look at the challenges and pitfalls of the traditional DSO landscape, and what a more effective, ethical, and dentist-driven approach could look like. From leadership and culture to structure and scalability, this conversation explores how to create a practice environment that actually works—for patients, providers, and teams alike. Whether you're DSO-curious or firmly independent, this episode offers valuable insight into the future of dental group models.