DT #616 The Future of Economic Development: Golden Shovel's 2026 Crystal Ball

Episode Summary: In this episode of the Develop This! Podcast, host Dennis Fraise sits down with Aaron Brossoit, Partner & CEO, and Bethany Quinn, President of Golden Shovel Agency, as part of the Develop This! 2026 Crystal Ball Series. Together, they explore how the economic development landscape is rapidly evolving—and what professionals must do now to prepare for 2026 and beyond. The conversation dives into the game-changing role of artificial intelligence, the growing importance of community engagement, and why economic developers must become champions of their own organizations and regions. Aaron and Bethany discuss how communities often misdiagnose their challenges due to limited perspective, and why stakeholder engagement is essential for identifying real opportunities. They also unpack how websites are no longer standalone tools but part of a much broader digital and storytelling strategy that includes technology, virtual reality, and authentic community branding. Key themes include business retention and expansion, workforce attraction, and the rising importance of energy availability as a deciding factor for economic growth. The episode emphasizes that creativity, adaptability, and embracing technology are no longer optional—they are essential for stretching limited budgets and competing in a crowded marketplace. Key Takeaways Economic development is under increasing pressure from workforce and talent challenges. Artificial intelligence is transforming how communities market themselves and make decisions. Economic developers must actively champion their organizations and their missions. Stakeholder engagement is critical for accurately identifying community needs and barriers. Many communities misdiagnose their challenges due to a lack of an outside perspective. A website is only one part of a comprehensive economic development strategy. Technology can help stretch limited budgets and increase impact. Energy availability is becoming a major factor in economic growth decisions. Storytelling and digital presence are essential for showcasing community strengths. Creative solutions are required to attract both businesses and workforce in 2026 and beyond.