DT #649 The New Rules of Site Selection: Power, Risk, and the Future of Industrial Location Strategy

What are the new rules shaping where major industrial projects choose to land? In this episode of Develop This!, Dennis Fraise speaks with Courtney Dunbar, Director of Site Selection at Burns & McDonnell, to unpack how technology, geopolitics, and infrastructure demands are reshaping modern site selection. Courtney breaks down how today's location decisions are being influenced far beyond traditional cost factors. From energy availability to geopolitical stability, companies are weighing risks and long-term resilience more heavily than ever before. A major focus of the conversation is infrastructure—especially power. As industries like battery manufacturing and advanced manufacturing expand, access to reliable, scalable energy has become a critical deal-maker (or deal-breaker). The discussion also explores the evolution of "site readiness," highlighting why master planning and strategic preparation of industrial sites delivers high returns for communities competing for investment. Courtney emphasizes that success in site selection today comes down to one thing: building a strong, defensible business case that aligns with industry needs, infrastructure realities, and long-term growth potential. Key Takeaways Site selection is increasingly shaped by technology, geopolitics, and infrastructure Power availability is a critical driver of industrial investment decisions Battery manufacturing is growing beyond EV applications Master-planned, shovel-ready sites offer a strong competitive advantage Communities must understand and clearly communicate site limitations Strong business cases are essential to winning projects Key Topics Covered Technological change in site selection Geopolitical impacts on location decisions Energy infrastructure and industrial demand Battery manufacturing trends Site readiness and community strategy Sound Bites "Battery manufacturing is growing, but not primarily for EVs." "Master planning sites is a high ROI investment." "Success depends on building a strong business case."