Skip to content
DT21: Customer Journey Map episode artwork

Jun 30, 2016 26 min

DT21: Customer Journey Map

from Design Thinking Podcast Hosted by Ingrid Gerstbach

Kunden möchten keine Semmeln kaufen. Sie möchten ein gemütliches Frühstück genießen. Unternehmen, die ihre Produkte und Services aus den Augen ihrer Kunden betrachten, können wichtige Wettbewerbsvorteile entwickeln - wenn sie diese Insights richtig verwenden. Leider wird genau diese relevante Kundenperspektive oft vernachlässigt und unternehmerische Ziele oder falsch analysierte Kundenbedürfnisse stehen dann im Fokus. Die Customer Journey Map ist eine einfache Methode, mit der Unternehmen die eigene Effizienz optimieren und gleichzeitig die Kundenzufriedenheit steigern können. Weiterhören: • DT538: Vermeide diese Fehler bei der Customer Journey Map – Kundensicht statt Geschäftsprozess und Backpapier statt Modellierungsnotation https://gdt.li/dt538 • DT512: Service Blueprint – Was Kunden sehen und was im Hintergrund passiert, am Beispiel einer Raumbuchung https://gdt.li/dt512 • DT330: Empathy Map – Vier Quadranten am Beispiel eines Callcenter-Mitarbeiters, ergänzt um Pains und Gains https://gdt.li/dt330

Episode details come from the podcast's RSS feed.

Embed this episode

Ready to play

DT21: Customer Journey Map

0:00 26:10

No transcript yet.

Requests help us decide what to transcribe next.

Share this episode

Similar podcasts

The Course Mentors Podcast The Course Mentors Hey there, future course creator! Ever feel like turning your know-how into an online course is like trying to solve a Rubik's cube blindfolded? Well, grab your headphones because "The Course Mentors Podcast" is here to be your secret weapon! Meet Aimee and Odette (that's us!), your new best friends in the course creation world. We've been in the trenches for over a decade, and for the last five years, we've been rocking the online course space. Now we're here to spill all our secrets in bite-sized, 15-20 minute episodes that'll fit perfectly in your coffee breaks. No fluff, no filler - just real, actionable advice that'll take you from "um, what's a landing page?" to "holy moly, I just hit six figures!". We're talking everything from crafting your course to marketing it like a pro and building a business that'll have you pinching yourself. Whether you're dreaming of ditching the 9-to-5 grind, adding a sweet extra income str

Frequently asked questions

How long is this episode of Design Thinking Podcast?

This episode is 26 minutes long.

When was this Design Thinking Podcast episode published?

This episode was published on June 30, 2016.

Can I download this Design Thinking Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.