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DT328: Der Attributionsfehler episode artwork

Jul 9, 2020 13 min

DT328: Der Attributionsfehler

from Design Thinking Podcast Hosted by Ingrid Gerstbach

Wenn wir Produkte und Dienstleistungen für Menschen designen, dann sollten wir uns intensiv mit dem Verhalten unserer Zielgruppe beschäftigen. Aber auch unsere eigene Einstellung kann uns in die Irre führen. Heute sprechen wir über genau so einen Denkfehler, der sich Attributionsfehler nennt. Weiterhören: • DT505: Typisch weiblich? – Die Heidi/Howard-Fallstudie und wie Stereotype Teams und Interviews verzerren https://gdt.li/dt505 • DT537: Vermeide diese Fehler bei der Empathy Map – Gedankenlesen statt Nachfragen und warum ein leerer Quadrant wertvoll ist https://gdt.li/dt537 • DT59: Denkfehler im Design Thinking - Teil 2 – Wenn-Dann-Haltung, Fremdziele und angenommene Allwissenheit, je mit Gegenmittel https://gdt.li/dt59

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DT328: Der Attributionsfehler

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