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DT331: Kundenfeedback unter der Lupe episode artwork

Jul 30, 2020 32 min

DT331: Kundenfeedback unter der Lupe

from Design Thinking Podcast Hosted by Ingrid Gerstbach

Einer Studie zufolge posten Kunden bei einer negativen Erfahrung öfters ihre Meinung auf sozialen Medien, als bei einer positiven Erfahrung. Warum ist das so? Und was können Unternehmen und Kunden tun, damit beide Seiten etwas davon haben? Links: * Zendesk: https://www.zendesk.com/blog/customer-service-and-lifetime-customer-value/ * Corra: https://corra.com/roasted-reputations/ * Beispiel-Bewertung: https://gdt.li/dt331-beispiel Weiterhören: • DT739: Das Missverständnis mit dem Kundenfeedback – Wenn „zu kompliziert“ in Wahrheit fehlende Entscheidungssicherheit meint https://gdt.li/dt739 • DT117: Wie Sie Kundenbedürfnisse und -erwartungen identifizieren – Vom Schokoriegel im Supermarkt bis zu Henry Fords „schnellerem Pferd“ https://gdt.li/dt117 • DT84: 4 geniale Feedbackmethoden – Plus-, Minus- und Kofferstuhl, Zielscheibe, fünf Finger sowie Blume und Stein https://gdt.li/dt84

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DT331: Kundenfeedback unter der Lupe

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