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Jun 24, 2021 23 min

DT422: Diffusionstheorie

from Design Thinking Podcast Hosted by Ingrid Gerstbach

Der Weg von einer Erfindung zum Markterfolg ist lang und steinig. Um diesen Weg zu verstehen müssen Innovator*innen Psychologie, Soziologie und Marketing kombinieren - um diese Mischung geht es heute, genauer gesagt um die Diffusionstheorie. Weiterhören: • DT423: Diffusionstheorie (Teil 2) – Fünf Phasen der Entscheidung für oder gegen eine Neuerung nach Everett Rogers https://gdt.li/dt423 • DT220: 10 Fehler, die ihr bei der Erstellung von Personas nicht machen solltet – Warum Demografie allein keine Kundenfigur lebendig macht https://gdt.li/dt220

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DT422: Diffusionstheorie

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