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DT537: Vermeide diese Fehler bei der Empathy Map episode artwork

May 25, 2023 18 min

DT537: Vermeide diese Fehler bei der Empathy Map

from Design Thinking Podcast Hosted by Ingrid Gerstbach

Die meisten Design-Thinking-Methoden sind eigentlich relativ schnell erklärt. Bei der Umsetzung sehen wir aber häufig, dass Fehler gemacht werden. Deswegen schauen wir uns heute mal die häufigsten Fehler an, die bei der Erstellung einer Empathy-Map gemacht werden, damit du sie vermeiden kannst. Weiterhören: • DT330: Empathy Map – Die vier Quadranten am Beispiel eines Callcenter-Mitarbeiters, plus Pains und Gains https://gdt.li/dt330 • DT538: Vermeide diese Fehler bei der Customer Journey Map – Fünf Stolpersteine, vom fehlenden Ziel bis zur Verwechslung mit Prozessmodellen https://gdt.li/dt538 • DT539: Vermeide diese Fehler bei Personas – Warum eine Hochglanz-Persona von Agentur oder Marketing keine Empathie erzeugt https://gdt.li/dt539

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