DTC Isn't Dead...Platform Arbitrage & Mediocrity Is | Ryan Rouse (HighKey) Interview

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! My guest on this episode is an absolute Rockstar. Before becoming the Chief Digital Officer at one of my favorite digital-first CPG brands HighKey, he was the Co-Founder of the meal delivery company Factor_ that sold to Hello Fresh for almost $300 million. We cover a crucial story at the end of our conversation about how that exit event brought him zero monetary value. Ryan also shares his thought about the changing role of the CMO inside the CPG industry. Additionally, we talked about how platform arbitrage and mediocrity will no longer cut it when you’re trying to grow through DTC ecommerce. These are just some of the interesting topics we covered in this episode...   Ryan Rouse LinkedIn FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall