DTC Theory and The Innovator's Dilemma (eCom headwinds may disrupt the disruptors)

The Sacraments of CommerceDTC Theory: anything that can be disintermediated eventually will be disintermediatedWith the presence of The Fascination, it could be proof that DTC is still relevant or a sign of the downfall to come “We're still at the beginning of the creator economy in many ways, there's a lot more opportunity for those that come to the table with interesting products and interesting ideas to find ways to scale their brand.” -BrianProduct-first is the new model, whereas marketing used to be first. Distribution is now the second component when it comes to the continued rise of DTC“There's going to be a new brand of retailers that arises. Retailers that hit key markets with shared spaces and offer in-store experiences for a product that has just won over won over people because of its uses or quality.” -BrianWe think there is a huge opportunity for local shopping, it’s just going to require some strategyIf you're dipping your toe into a lot of different channels, that's a great way to catch the ones that are going to be the winnersAssociated Links:Catch us at #RICE22 next week! Use our promo code: RICE50P07 for 50%! Capitalizing on Momentum by RightpointStackCommerce Acquires The FascinationIshani Gujral episodeStay tuned for VISIONS 2022…coming soon!Subscribe to Insiders and Senses to read more of our hot takes! Listen to our other episodes of Future CommerceTune into Infinite Shelf Season 2!Check out Decoded, our newest limited seriesHave any questions or comments about the show? Let us know on Futurecommerce.fm, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.